Case ยท B2B
Goodyear: +30% B2B satisfaction
Studio Labs redesigned Goodyear's B2B ordering flow. B2B satisfaction rose 30%.
The challenge
In B2B, the ordering flow is the relationship. Friction in how partners place and track orders erodes satisfaction and retention, no matter how strong the product is. The work was in the flow, where partners actually transact.
What Studio Labs built
We redesigned the ordering flow and shipped production AI inside it, so partners move from intent to order with less friction. It runs under the same SLA, auth, and guardrails as the core systems, with continuous evaluation on real usage.
Not a redesign that stops at a prototype. A flow live in production, owned by the team it was built with.
The result
B2B satisfaction up 30%, through an ordering flow that runs in production and removes friction where partners transact.
Where does your funnel leak?
Book a 30-minute discovery. We map where conversion breaks in your product and tell you the range to fix it in production.
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