Insights
Insights
Field notes on shipping AI that moves conversion in production, from the squad that builds it.
When diagnosis and build stop being two separate projects
Finding where conversion breaks and building the fix used to be two jobs with competing roadmaps. In one cycle, the fix stops waiting for prioritization.
Where conversion actually breaks, and why good teams miss it
Competent teams test button colors while the flow asks for three decisions where one would do. Conversion breaks in the structure, not the UI.
Shipping the whole roadmap and changing nothing for the user
Some teams ship the entire roadmap and nothing changes for the people using the product. We learned to measure effort, not results.
Where AI has to sit to actually move the number
A chatbot in the footer answers questions. It moves no number. The only AI that moves conversion sits where the business decides.
Why vibe-coded products stall the moment they hit production
Vibe coding validates an idea over a weekend. It doesn't sustain a product running in production with an SLA. The price shows up in month 4.